広報の大先輩として、今でもときどき相談に乗っていただいている
白鶴酒造の初代広報室長、西田正裕さん（現IT推進室長 兼 総務人事部次長）
私と同様、まったくの素人から広報担当となり、ゼロからプレスリリースを勉強し、記者さんとの人脈を広げていかれました。
なかなか露出が増えないとき、幹部との懇親会や稲刈りイベント、異業種コラボなどを仕掛けてマスコミ露出を増やしていったその手法は、大変勉強になりました。
広告費ゼロでマスコミに出たい皆様には、とても参考になると思いますよ。
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2022年7月19日、ラジオ番組第39回に、元白鶴広報室長の西田正裕さんが登場
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