「超蜜焼きいもトースター」、知っていますか？
テレビ、モノ系雑誌、WEBなど150件のメディアに取り上げられた、大ヒット商品です。
この広報戦略を仕掛けたのが、ライソン株式会社広報の三上紅美子さん。
全然マスコミに取り上げられない日々が続き、「いも」と「トースター」をスーツケースに入れてマスコミで「焼いも試食会」キャラバンを繰り返し、後の大爆発につなげた、まさに、広報必殺仕掛人。
私も駆け出し時代、いろいろなことを数多く教えていただきました。
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2022年3月22日、ラジオ番組第23回に、「超蜜焼きいもトースター」のライソン株式会社広報の三上紅美子さん登場
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